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Manufacturer: Jennifer Lopez
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General information about the perfumes label from Jennifer Lopez
Jennifer Lopez is a singing sensation, a fashion diva and also a designer. Often referred to in the tabloids as J.Lo, she is just as well-known for her personal life and her stunning beauty as for her talent. In 2003, Jennifer Lopez created her own clothing line, called JLO by Jennifer Lopez, which focused on style for young women and featured casual clothing and accessories. She introduced a new line in 2005 called Sweetface, and in 2007 launched her line for juniors called Justsweet.
In 2002, Jennifer introduced her fragrance line, with "Glow by J.Lo. with the tagline of "Fresh, Sexy, Clean". The fragrance was meant to target women in their late teens and early 20s, who presumably make up a large part of her fan base. Glow was a tremendous success, ringing up over $100 million in sales in its first year and it helped to attract other celebrities into the fragrance market. J Lo herself has not been idle and she quickly followed it with "Miami Glow" and continues to release classy and youthful fragrances.
She also introduced a fragrance with a more mature feel, called "Still." Her line now includes several "Glow" spin-off fragrances, new scents like "Deseo" and "Love and Glamour," as well as a men's fragrance, "Deseo for Men." Each Jennifer Lopez fragrance and perfume line is a unique expression of an aspect of the superstar's personality. Jennifer Lopez fragrances are soft, clean and feminine and each one is without powerful or invasive notes, becoming a beautiful layer of sensually fragrant second skin.
